Made To Stick: A Book Club Book

[AroundTheWorld]

Brainstorm Session to Help You Make Your Ideas Sticky

Made To Stick is the kind of book that makes you want to get together with powerful minds and brainstorm ideas.

In this book, we are given powerful communication tools - but they will become even more powerful if we put our minds together and help each other apply the concepts to our specific ideas. How can we make them more sticky?

From the Jacket:

Whether you're a CEO or a full-time mom, you've got ideas that you need to communicate: a new product coming to market, a strategy you want to sell your boss, values yo are trying to instill in your children. But it's hard - fiendishly so - to transform the way people think and act.

In this book, you'll learn the six key qualities of an idea that is made to stick.

How Can You Participate?

1. Register of the Forums (You can log-in with your Facebook ID).
2. Introduce Yourself in this Thread.
3. Get the Book.

Show up here, on this thread, in the first week of March - and bring your ideas!

After each chapter or big, important concept, let's share our own projects and ideas. We can all brainstorm ways to make them more sticky!

[Andres]

I read this book a few months back and fell in love with it.

Amazing information, usable, and it has helped me to improve my presentation skills, to define my message better and to deliver it with a better impact.

I made a quick book review for my blog and recommend it to many of my friends.

Looking forward to a good discussion about it here.

[mljcbsn]

Is this book still available? Is it related to self storage industry management?