Self Storage Millionaire

With rising fuel costs, an growing concern about the health of the environment, and tighter family budgets, more people are eliminating a car, and turning to a car share service instead.

More and more companies, such as ZipCar are popping up to fill a need in this growing trend.  When you start a self storage business, it is tempting, of course, to look for additional sources of revenue.  Why not look for a Car Share Program?

• You have space
• Uh…. You would need the staff.  More on that here.

Why not?

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If the customers are finding you on the internet, you might as well get your self storage business into the internet too!

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A large part of your self storage business will come from drive by traffic.  People notice your facility – and they notice subtle changes too!

Just a few weeks ago we changed some of the banners on our fence.  A new one went up

Ski Boat Storage

Within a few days, we had several people stopping in and asking about ski boat storage!  It is a great way to get new business!  We like to change our banners every few months.  When we do, we get more drop ins!

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During every part of the calendar year, it is important for self storage facilities to keep up their appearance. Many customers will know about (and choose) your facility because they drive by it often. If you have weeds everywhere in the summer, or snow piled up next to the doors in the winter, you are sure to lose business.

Last year, we sent someone out once a week with some weed killer and a weed eater. Labor costs can start to run away from you by using this method. So this year, we went with a different method.

sheep doing their job

This is easier on the environment, easier on your wallet, and good for a little free PR too!

(Your local paper will love it. Just imagine the headline: Local Self Storage Facility goes green with Sheep!)

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Fall is approaching. What happens in the fall?

• People winterize their RV’s and look for a safe, secure place to store them for the winter
• Boats come out of the water and need a place to park for the winter
• You hear about spring cleaning…. But what about fall cleaning? The weather will be getting cold soon. It is the last chance before it gets ugly to clear out that garage. Wouldn’t it be nice to actually park the car in the garage this winter? No more scraping those windshields!

Fall tends to be a busy time for self storage businesses – because of these factors. When you have a self storage business, you can do a little advertising centered around these ideas.

Technorati Tags: self storage marketing